Managing a Brand

The brand essence sits in the middle of a wheel and all the spokes that run off it (packaging, promotion, on-line, product/lines, pricing, pr and advertising) are consumer touch points. Every time a consumer interacts with brand touch point is an opportunity to further solidify the proposition with your customer. The Designer Advisor team can work with the designer or brand owner to ensure all consumer touch points are “on brand” and express a single consistent message.