What is a Brand?

A brand is the set of perceptions, beliefs, associations and experiences an audience/customer has with a product. This is identified as the “Brand Essence” and includes: the brand personality, values, benefits, attributes and positioning.

The Designer Advisor team have extensive experience and a proven track record in the development and management of global brands. The team can work with designers or brand owners, helping them clarify their brand essence. They can also look at differentiating a brand within the market place, developing a unique proposition that can propel a brand onto the pathway of success.